Guruuve Studios. Branding and Graphic Design services in Park City, Utah. We help brands find their guruuve by fusing business strategy & design.
/ what is a brand?
It is a unique collection of key messages and visual identity components (including logos, colors, fonts and imagery) that convey the essence of your company to the marketplace. A strong brand creates a powerful connection between you and your customers, employees and other key stakeholders. Developing a brand is more than just a creative exercise; it’s a discipline involving research and analysis, plus structured management and implementation.
In today’s crowded landscape, a strong brand cuts through noise and clutter and delivers a clear picture of who you are and what you do. The truth is your company has a brand. As an established business, you’ve created an impression on your customers and stakeholders through your communications and interactions. A brand lets you formalize and codify the creative identity and approaches that work to create a market presence that is unique to you.
Living brands are not the stylistic veneer but a pattern of behavior that grows out of character.
/ strong brand foundations
The successful company is not the one with the most brains, but the most brains acting in concert.
Think about how your business could control and strengthen its brand through the brand experience. In order for your company to build its brand, it must strategically set a level of expectations through consistency of…
• customer service
• customer acquisition process
• messaging (including your voice and tone)
• customer touch points
• marketing and communications
/ understanding your brand starts with discovery
When you go looking, you’re much like a gold prospector—often discovering assets that are already there: valuable attributes and ideas that exist deep inside the business, but have not been brought to light.
As the process of discovery goes on, it becomes easier and easier to see the attributes that make your brand uniquely valuable and to determine which aspects of your business aren’t in alignment. The first step in discovery is to understand which audiences are important to your company and what each of their experiences has actually been. What is your business doing, saying, and how is it acting? Is this in alignment with what makes your brand special? Where are you missing opportunities and where are there potential contradictions? This will help you learn what to capitalize on and what to correct.
So many businesses will invest a tremendous amount of time and effort to develop their brand and think they are done. But they’ve just begun. The most important, fundamental thing a company has to do over time is to ensure that the experience its audiences will get from the organization will be consistent with the brand. This is called managing the brand.
We create the combination of logic and magic in the necessary proportions to make your brand a success. We have an ability to unify a message across media and the freedom to work with the best breed of specialists.