Guruuve Studios. Branding and Graphic Design services in Park City, Utah. We help brands find their guruuve by fusing business strategy & design.
/ our brand development methodology
We apply a proven brand definition methodology to build a unique, compelling brand for your organization.
phase I :: input session
We meet with you and selected internal stakeholders to come to an understanding on what your brand is and also to learn more about your organization. This session helps identify your key target audiences, perceptions of current brand name and identity, current market position, customer decision-making factors and more. At the end of this session, we will have collected key internal perceptions that will shape your brand identity and will create a summary report of our findings for you.
phase II :: market research
After securing your insight, we validate your brand perceptions via market research. We gain input from your customers – either via a widely distributed survey and/or one-on-one interviews – and compile results into a report for your review. We also evaluate key competitors’ brand positioning to ensure your brand platform is distinctive.
phase III :: develop alternative creative approaches
Once internal and external research is complete, we summarize our findings in a creative brief for your approval. When finalized, our creative design and messaging team goes to work. We prepare a minimum of two different creative directions for you to evaluate – including theming, messaging, logos, color schemes, imagery, photography, etc. We deliver these approaches for your review. If desired, we can conduct a second survey to market test the various creative approaches to secure external perspective and present results to you. Whichever path you choose – you are the final decision-maker in choosing the messaging and visual identity that is right for your company.
phase IV :: implement on-brand marketing communications
After you’ve selected your creative direction, we deliver a brand identity and messaging guide to facilitate brand roll-out in all your communications materials. We can collaborate with you to prioritize implementation of your brand in your corporate communications, deliver brand-compliant designs for various vehicles or take on creation of any or all of your communications materials.